The Indian company Kinetic Green Energy & Power Solutions Ltd recently announced the signing of a Memorandum of Understanding with Italian lifestyle brand Tonino Lamborghini. Under the terms of the agreement, Kinetic will manufacture golf carts and off-road vehicles bearing the Lamborghini name and family crest. The agreement should prove beneficial for both companies. Tonino Lamborghini has manufactured golf carts since 1990 and will benefit from Kinetic’s technology and modern production facilities. Kinetic will benefit from access to Tonino Lamborghini’s worldwide distribution network and from its association with a prestigious luxury brand.
We believe that the agreement between Kinetic and Tonino Lamborghini has the potential to impact the golf cart and electric vehicle industries in a number of ways. We’d like to discuss the potential industry ramifications in this article.
Impact on Luxury Golf Courses and Resorts
Within the next few years, we may begin to see Lamborghini-branded golf carts as fixtures at luxury golf courses and resorts. At large resorts, it’s common to use golf carts to transport guests and luggage between buildings. Kinetic and Tonino Lamborghini will certainly look to tap that potentially lucrative market — and guests will eat it up. Who wouldn’t want to drive around a resort in a Lamborghini?
Impact on the Tour Industry
In small but busy tourist regions — areas such as Hawaii and the Caribbean islands — electric tour vehicles are capable replacements for gas-guzzling tour buses. When a tour group doesn’t have far to travel, the range of an electric vehicle isn’t a concern. Until now, though, the bigger problem delaying the acceptance of battery-powered golf carts in the tour industry is the fact that golf carts simply aren’t luxurious enough to command the high prices that tour companies need to charge in order to remain profitable. Kinetic already manufactures electric shuttle vehicles that seat up to 14 passengers and travel up to 100 km on a full battery charge. Adding luxury features such as air conditioning, a sound system and weather protection — not to mention the Lamborghini crest — would make such a vehicle a natural fit for high-end tour companies.
Impact on Corporations
In recent years, it has been a trend among large corporations to build large, modern campuses full of amenities to help those corporations attract and retain the best talent. To house thousands of employees and provide the amenities necessary to please people with many different tastes, a corporate campus needs to be quite large — and getting around a large campus can be problematic for employees. Companies can use shuttle buses and light rail systems to help employees get around, but those solutions are problematic for two reasons. Building a road or rail system consumes space and increases the sprawl of the campus. Trains and shuttle buses also aren’t green solutions because those vehicles usually consume fossil fuel. A fleet of luxury electric golf carts is a perfect compromise. Electric golf carts can help a company maintain a green image. Golf carts also don’t require full roads.
Impact on the Hobbyist Market
Until now, Kinetic Group hasn’t focused on making golf carts for the luxury market. Rather, the company primarily markets its products to businesses as greener and more profitable alternatives to vehicles with internal combustion motors. Creating uninspiring products for the business market, though, isn’t exactly what Tonino Lamborghini does. Although creating luxury electric vehicles for businesses is certainly something that Lamborghini would like to accomplish through its partnership with Kinetic Group, we wouldn’t be surprised to see flashy, high-performance electric golf carts and off-road vehicles released for the hobbyist market. The Lamborghini name would help Kinetic Group reach a new market of wealthy hobbyists. Tonino Lamborghini, meanwhile, can use Kinetic’s experience and technology to ensure that any electric vehicles bearing the Lamborghini name are truly deserving of their high price tags. To us, this looks like a recipe for high profits and great notoriety.
What Is Kinetic Green Energy & Power Solutions?
Based in Pune, India, Kinetic Green Energy & Power Solutions Ltd is a branch of Kinetic Engineering. Founded in 1972, Kinetic Engineering is a vehicle manufacturer specializing in transportation of all types. Kinetic Green Energy focuses specifically on small electric vehicles and manufactures golf carts, buses and three-wheel taxis. Kinetic provides personal and business transportation solutions that are silent, comfortable and have long operable ranges. Kinetic also offers spare parts and repair services for its vehicles. Kinetic’s repair offerings include a mobile repair service in which mechanics travel to customers’ locations to repair common issues such as dead batteries and motor failure.
What Is Tonino Lamborghini?
Tonino Lamborghini is the eponymous company founded in 1981 by famed automaker Ferruccio Lamborghini’s eldest son. The company has become famous in Italy and throughout the world for its varied product lineup that promotes a distinctly Italian vision of style and class. Some of the products that Tonino Lamborghini sells include watches, fashion accessories and smartphones. Tonino Lamborghini has also launched vehicle brands during its history. The company launched a line of luxury golf carts in 1990 and branched out into diesel and electric cars with the release of the Town Life car in 2000. Although Tonino Lamborghini left the golf cart market for a while, it now appears that the company is ready to resume its pursuit of the luxury electric vehicle market.